企业营销道德测试与评价系统研究

企业营销道德测试与评价系统研究 RESEARCH ON THE ENTERPRISE MARKETING ETHICS TESTING AND EVALUATING SYSTEM 欧阳电平 Ouyang Dianping 1 first-author 甘碧群 Gan Biqun 1 武汉大学管理学院 武汉大学管理学院 College of Business Administration, Wuhan University College of Business Administration, Wuhan University 介绍了利用现代化管理技术，构建企业营销道德评价指标体系的方法和模式；利用计算机建立企业营销道德测试与评价系统的目标、总体结构以及开发实施方法． In this paper, we introduced the method and mode of constructing the enterprise marketing ethics index system with modern managment technology, and introduced the target,the general architecture, the implementing method of constructing the enterprise marketing ethics testing and evaluating system by using computer. 企业营销道德 指标体系 评价模式 系统结构 the enterprise marketing ethics index system evaluting mode system architecture D64 国家自然科学基金(61672102) 1998-01-01 2021-04-01 1