支持定价决策的定性定量互相影响的决策方法与技术

支持定价决策的定性定量互相影响的决策方法与技术 DECISION METHOD AND DECISION TECHNOLOGIES FOR SUPPORTING THE INTERPLAY BETWEEN QUALITATIVE AND QUANTATIVE ASPECTS OF PRICE DECISION MAKING 徐绪松 Xu Xusong 1 first-author 吕晶 Lu Jing 1 周万隆 Zhou Wanlong 1 武汉大学管理学院 武汉大学管理学院 College of Business Adminstration,Wuhan University College of Business Adminstration,Wuhan University 全面考虑影响定价决策的成本、竞争、需求等因素，用系统方法构造了一个产品引入期定价决策模型，分别用模糊评判、预测等方法进行定性、定量分析，再利用决策技术，实现定性定量结合，支持定价决策． Based on consister 3 elements:cost competition and demand in all aspects of price decision,this paper provides a price decision model about introduction period of produot using the system method,it is a comprehensive model system with qualitive analysis and quantitative analysis.And the paper uses fuzzy eveluating forecesting in qualitive and quantitative analysis,then uses decision technology in order to the combine qualitive analysis and quantitative analysis and Supports the price decision. 定价决策 定性定量互相影响 定性定量结合 决策方法 决策技术 price decision interplay between qualitative and quantitative combine qualitative analysis and quantitative analysis decision method decision technology C934;F045.32 教育部“九五”规划基金 1998-03-01 2021-04-01 3